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A boozy Valentine’s?

A boozy Valentine’s?

Even though we are only in the second month of the year, there have already been ‘big drinking’ events pushed under our noses – Scotland’s Burn’s Night, Chinese New Year and the Six Nations rugby for example – where the alcohol industry insists we celebrate with booze. Next up on the conveyor belt of celebrations ...

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A hollow pledge

A hollow pledge

In 2011, alcohol companies and retailers entered voluntarily pledged not to advertise their products on outdoor poster sites within 100m of schools. The reason was due the link between exposure to alcohol marketing and the initiation of drinking amongst children and young people.  Our investigation over the last year or so suggests that alcohol companies ...

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The wine diet?

The wine diet?

‘Wine lovers rejoice!’ cried the Telegraph. ‘It’s the news we’ve all been waiting for’ proclaimed the Metro.  A new study seems to suggest that drinking red wine can help us to lose weight. Only it doesn’t. Several newspapers reported recently the findings from a US study which showed the antioxidant called resveretrol – found in ...

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Drink responsibly (but please carry on drinking)

Drink responsibly (but please carry on drinking)

  The alcohol industry is quite keen, it says, for us to all ‘drink responsibly’ – you may have noticed these messages in tiny print on the bottom of alcohol adverts for example. Just what is responsible drinking though? One drink, a couple of drinks, or more? The government guidance is that women should not ...

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What football needs is more alcohol – Part 2

What football needs is more alcohol – Part 2

  Just in case you thought Budweiser were only interested in professional football, the AB InBev brand have announced that they want to “capture the magic of the Sunday league game, and elevate amateur star players to an almost professional status”. They’re asking part-time players to send in videos of the goals they’ve scored. With ...

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Ads near schools – Part 2

Ads near schools – Part 2

Unfortunately, our secret squirrels are still finding alcohol adverts outside local schools – in spite of a pledge by the big drinks companies to the UK Government in 2011 not to advertise within 100 meters of any school. It’s not always the same companies – our latest spot was Grolsch – but one thing that seems ...

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Know the score: Drink less, enjoy more

Know the score: Drink less, enjoy more

There’s a simple message going out anyone planning on enjoying the 6 Nations rugby starting this week:  Drink less, enjoy more South Wales Police and Crime Commissioner, Alun Michael has highlighted how overdoing it on the booze can lead to a bad night for you, your mates, and the emergency services who pick up the ...

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Clearly, what football needs is more alcohol

Clearly, what football needs is more alcohol

Just in case you thought there wasn’t enough alcohol marketing sloshing around the Beautiful Game, sports radio station talkSPORT has announced that “Carlsberg is set to further its football credentials” with a competition to find a new commentator from amongst the fans. The winner of this “once-in-a-lifetime opportunity” will join talkSPORT’s commentary team at a Premier League game ...

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“Hackathon to tackle problem drinking” and “bauble-shaped glasses to boost spirits sales”

“Hackathon to tackle problem drinking” and “bauble-shaped glasses to boost spirits sales”

In the latest example of alcohol industry doublethink, the international spirits giant Diageo – owners of Smirnoff, Johnny Walker and Captain Morgan – have launched two new initiatives: one to reduce drinking the other to increase it. On the weekend of 8-9 November, the company will host a hackathon, in which 60 computer coders across ...

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Haig Club – a lifestyle in a bottle?

Haig Club – a lifestyle in a bottle?

               The rules say that alcohol ads mustn’t: (1) Imply that alcohol can make you popular (2) Imply that alcohol makes for social success (3) Imply that the success of a social occasion depends on alcohol (4) Link alcohol with sexual success or imply that alcohol can make you ...

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