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A hollow pledge

A hollow pledge

In 2011, alcohol companies and retailers entered voluntarily pledged not to advertise their products on outdoor poster sites within 100m of schools. The reason was due the link between exposure to alcohol marketing and the initiation of drinking amongst children and young people.  Our investigation over the last year or so suggests that alcohol companies ...

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Drink responsibly (but please carry on drinking)

Drink responsibly (but please carry on drinking)

  The alcohol industry is quite keen, it says, for us to all ‘drink responsibly’ – you may have noticed these messages in tiny print on the bottom of alcohol adverts for example. Just what is responsible drinking though? One drink, a couple of drinks, or more? The government guidance is that women should not ...

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What football needs is more alcohol – Part 2

What football needs is more alcohol – Part 2

  Just in case you thought Budweiser were only interested in professional football, the AB InBev brand have announced that they want to “capture the magic of the Sunday league game, and elevate amateur star players to an almost professional status”. They’re asking part-time players to send in videos of the goals they’ve scored. With ...

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Ads near schools – Part 2

Ads near schools – Part 2

Unfortunately, our secret squirrels are still finding alcohol adverts outside local schools – in spite of a pledge by the big drinks companies to the UK Government in 2011 not to advertise within 100 meters of any school. It’s not always the same companies – our latest spot was Grolsch – but one thing that seems ...

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Clearly, what football needs is more alcohol

Clearly, what football needs is more alcohol

Just in case you thought there wasn’t enough alcohol marketing sloshing around the Beautiful Game, sports radio station talkSPORT has announced that “Carlsberg is set to further its football credentials” with a competition to find a new commentator from amongst the fans. The winner of this “once-in-a-lifetime opportunity” will join talkSPORT’s commentary team at a Premier League game ...

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“Hackathon to tackle problem drinking” and “bauble-shaped glasses to boost spirits sales”

“Hackathon to tackle problem drinking” and “bauble-shaped glasses to boost spirits sales”

In the latest example of alcohol industry doublethink, the international spirits giant Diageo – owners of Smirnoff, Johnny Walker and Captain Morgan – have launched two new initiatives: one to reduce drinking the other to increase it. On the weekend of 8-9 November, the company will host a hackathon, in which 60 computer coders across ...

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Drink industry breaks pledge not to advertise near schools

Drink industry breaks pledge not to advertise near schools

Back in 2011, some of Britain’s biggest drinks companies pledged the would not advertise alcohol within 100 metres of schools, as part of the UK Government’s Public Health Responsibility Deal. But a snapshot survey by Alcohol Concern has shown just how shaky that promise is. With just a couple of hours research, Alcohol Concern staff in ...

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Making alcohol as normal as coffee

Making alcohol as normal as coffee

At a seminar in London for investors on 6 October, brewers SABMiller (owners of Peroni and Grolsch) set out their plans to “attract more consumers on more occasions”. The company’s Marketing Director Nick Fell explained they wanted to make their drink as normal as having a cuppa: “Just look at coffee. What was previously a ...

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Gary Lineker speaks out on alcohol sponsorship of sport

Gary Lineker speaks out on alcohol sponsorship of sport

Just few months after David Beckham signed up to promote Diageo’s Hague Club whisky, another former England great has expressed serious misgivings mixing sport and alcohol. In an interview in GQ magazine, Gary Linker was asked by former Labour spin-doctor Alastair Campbell where he stood on alcohol sponsorship of sport. The former player and pundit had ...

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