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A hollow pledge

A hollow pledge

In 2011, alcohol companies and retailers entered voluntarily pledged not to advertise their products on outdoor poster sites within 100m of schools. The reason was due the link between exposure to alcohol marketing and the initiation of drinking amongst children and young people.  Our investigation over the last year or so suggests that alcohol companies ...

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Ads near schools – Part 2

Ads near schools – Part 2

Unfortunately, our secret squirrels are still finding alcohol adverts outside local schools – in spite of a pledge by the big drinks companies to the UK Government in 2011 not to advertise within 100 meters of any school. It’s not always the same companies – our latest spot was Grolsch – but one thing that seems ...

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Haig Club – a lifestyle in a bottle?

Haig Club – a lifestyle in a bottle?

               The rules say that alcohol ads mustn’t: (1) Imply that alcohol can make you popular (2) Imply that alcohol makes for social success (3) Imply that the success of a social occasion depends on alcohol (4) Link alcohol with sexual success or imply that alcohol can make you ...

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Drink industry breaks pledge not to advertise near schools

Drink industry breaks pledge not to advertise near schools

Back in 2011, some of Britain’s biggest drinks companies pledged the would not advertise alcohol within 100 metres of schools, as part of the UK Government’s Public Health Responsibility Deal. But a snapshot survey by Alcohol Concern has shown just how shaky that promise is. With just a couple of hours research, Alcohol Concern staff in ...

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Gary Lineker speaks out on alcohol sponsorship of sport

Gary Lineker speaks out on alcohol sponsorship of sport

Just few months after David Beckham signed up to promote Diageo’s Hague Club whisky, another former England great has expressed serious misgivings mixing sport and alcohol. In an interview in GQ magazine, Gary Linker was asked by former Labour spin-doctor Alastair Campbell where he stood on alcohol sponsorship of sport. The former player and pundit had ...

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