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Drink responsibly (but please carry on drinking)

Drink responsibly alcohol advert


The alcohol industry is quite keen, it says, for us to all ‘drink responsibly’ – you may have noticed these messages in tiny print on the bottom of alcohol adverts for example. Just what is responsible drinking though? One drink, a couple of drinks, or more?

The government guidance is that women should not drink more than 2-3 units (about a standard glass of wine) a day, and men no more than 3-4 units (roughly a pint of strong beer) a day, with at least two alcohol-free days a week. But this information never appears anywhere in alcohol ads, nor does factual information about the many health risks associated with alcohol.

‘Drink responsibly’ puts the onus on us, the consumer, to ‘control ourselves’, reinforcing the idea that if any problems result from drinking, it’s solely our fault rather than the alcohol producer or the product itself. Read more here.

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